Product Strategy & Sustainable Sourcing for Founder-Led Fashion Brands

Hi, I'm Natalie Binns. I help founders make better product and sourcing decisions.

Because going viral won't fix:

A product that doesn’t quite land with your customer

Hidden costs that destroy your margin

Overdeveloped ranges that drain your budget and your time..
.. while your bestsellers run out of stock, again.
Weak supplier relationships that prevent you from being reactive
Sustainability claims you can’t confidently stand behind

Brands that scale sustainably, don't just market better.

They build better product, supported by better supply chains.

I spent over a decade as a buyer for global fashion brands - like ASOS and Allsaints - building commercial ranges, negotiating with factories and protecting margin.

Now I work directly with founders to help you build profitable, responsibly-made product ranges, supported by supply chains you can stand behind.

Get to know me

Trusted by

I've helped founders...

Increase sales volume without designing anything new.

Lower retail prices without sacrificing margin.

Save £3k by splitting shipments.

Improve sustainability compliance and transparency.

Reduce costs by asking questions the founder didn't know to ask.

Build supplier relationships to protect profit long-term

Where are you at right now?

"I'm making product and sourcing decisions on my own"

You're trading or close to launch, spending real money, and want a senior sounding board to sense-check decisions as they come up

Explore EXPERT IN YOUR POCKET

"I'm growing an established brand"

You‘re at the stage where product, sourcing or sustainability decisions are getting complex. You need a strategic partner working alongside you.

Explore START TO SCALE

"I’m launching a fashion brand"

You’re an ambitious funded founder who wants to get product, sourcing and sustainability right from day one.

Explore START TO LAUNCH

"I want to sense check what I'm saying about sustainability"

You want to know what’s accurate before customers or regulators question it.

Explore a CLAIMS REVIEW

Nina, founder of Jakke

"Natalie Binns has been an invaluable asset to Jakke, providing exceptional guidance on sustainability practices.

Natalie's insightful recommendations, strategic approach, and passion for sustainability have not only positively impacted our brand image but have also fostered a genuine sense of responsibility within our team.

Working with her has been a transformative experience, and we highly recommend Natalie for anyone seeking a knowledgeable and proactive advisor in the realm of sustainability and fashion."

Not sure where to start?

A founder strategy call will give you clarity

Book your call