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Helping Fashion Founders Build Responsible AND Profitable Fashion Brands
Hi, I'm Nat Binns, founder of Better Fashion Consultancy. I help founder-led fashion brands:
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stop second-guessing product, sourcing and sustainability decisions
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create responsible product ranges that sell
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share progress with customers without greenwashing
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build a product strategy that supports scale and protects margin
DOES THIS SOUND FAMILIAR?
Most founders I speak to are facing the exact same challenge:
You're trying to do the right thing, but you're not sure if you're getting it right.
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You're spending money on suppliers and samples but you're not sure you're making the right choices.
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You're making production and pricing decisions and there's no one senior to sense-check the big decisions.
3
You're launching or growing a brand and want to get sustainability right, but you don't know what that really means.
WHY ME?
With nearly 20 years as a fashion buyer, I understand how your business actually works. I approach product, sourcing and sustainability as one connected strategy rather than three separate problems.
Without the right guidance, most founders end up choosing the wrong suppliers, pricing without understanding their margins, or making sustainability claims they can't back up.
I work collaboratively as a member of your team, so you build the knowledge and confidence to make better decisions long after we've finished working together.
HOW I HELP FASHION BRANDS
START A FASHION BRAND
A startup accelerator for ambitious founders who want to get product, sourcing and sustainability right from day one.
MENTORING FOR FOUNDERS
For founders who are trading or close to launch and want a senior sounding board to sense-check decisions as they come up.
PRODUCT STRATEGY & SOURCING
Senior product, sourcing and commercial strategy for trading brands that need a buyer's perspective.
SUSTAINABILITY
Practical, hands-on sustainability for fashion brands that don't have a team for it.​​
TRUSTED BY
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"Natalie has been such a life-saver in making this clothing brand a real business. She has so much expertise and combined with a pro-active ethic, she's really filled in a large gap of knowledge of what it takes to successfully set-up a brand. From an initial brand strategy to product range considerations and implementation...her services have been invaluable and I'll definitely continue to work with her in the future."
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- Lauren, founder of Loma Mago
"Natalie's insightful recommendations, strategic approach, and passion for sustainability have not only positively impacted our brand image but have also fostered a genuine sense of responsibility within our team.Working with her has been a transformative experience"
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- Nina, founder of Jakke